Privacy Policy

At fordbroncosuperdutysupplyco.com , your privacy is not just a legal obligation — it is the foundation of the trust you place in us when you purchase genuine, quality Ford spare parts. This Privacy Policy explains in clear, plain language what personal information we collect, why we collect it, how we use it, and the choices you have regarding your data.

By using our website, creating an account, or making a purchase, you consent to the practices described in this policy. If you do not agree, please discontinue use of our services.

1. Information We Collect

We collect only the information necessary to process your orders, improve your experience, and communicate with you effectively. This may include:

a) Information You Provide Directly

  • Identity & Contact Data: Full name, email address, phone number, billing and shipping addresses.

  • Vehicle Data: VIN (Vehicle Identification Number), make, model, year, and engine type — solely to verify parts compatibility.

  • Payment Information: Credit/debit card details, PayPal, or other payment method details. Note: We do not store full card numbers; payments are processed through encrypted, PCI-compliant gateways.

  • Account Credentials: Username and password (hashed and never visible to our staff).

  • Communications: Messages sent through our contact forms, email, live chat, or telephone calls (including call recordings for quality and training, where disclosed).

b) Information Collected Automatically
When you visit our site, certain data is collected automatically:

  • Device & Browser Data: IP address, browser type and version, operating system, screen resolution.

  • Usage Data: Pages viewed, time spent on pages, click patterns, referring URL, and exit pages.

  • Cookies & Similar Technologies: (See Section 6 for full details).

c) Information from Third Parties
Occasionally we may receive data from shipping carriers (delivery updates), payment processors (transaction status), or marketing platforms (if you click on an ad). We only engage with reputable partners who are themselves privacy-compliant.

2. How We Use Your Information

We use your personal data strictly for legitimate business purposes, and always with your rights in mind. Specifically, we use it to:

  • Process and fulfill your orders, including parts verification, shipping, and returns.

  • Send order confirmations, shipping updates, and delivery notifications.

  • Communicate with you about your account, inquiries, or customer service requests.

  • Personalize your shopping experience (e.g., showing you Ford parts for your saved vehicle).

  • Improve our website’s performance, security, and functionality through analytics.

  • Send promotional emails or offers — only if you have opted in. You can unsubscribe at any time.

  • Prevent fraud, unauthorized transactions, and abuse of our platform.

  • Comply with legal obligations, such as tax reporting, or responding to lawful requests by public authorities.

We do not use your data for automated profiling or decisions that produce legal effects concerning you.

3. Legal Basis for Processing (for EEA/UK Visitors)

If you are located in the European Economic Area or the United Kingdom, we process your personal data under the following lawful bases:

  • Contractual Necessity: To take steps before entering a contract (e.g., quoting a part) and to perform that contract (e.g., shipping your order).

  • Legitimate Interests: To improve our website, ensure network security, and conduct direct marketing to existing customers about similar products (you can object at any time).

  • Consent: For sending marketing newsletters, placing non-essential cookies, or when you voluntarily provide additional data like vehicle photos. Withdrawing consent is easy and does not affect lawfulness of past processing.

  • Legal Obligation: Retention of transaction records for tax and accounting laws.

4. Data Sharing & Third-Party Disclosure

We do not sell, rent, or trade your personal information to anyone. Your data is only shared in the following necessary circumstances:

  • Service Providers: Trusted partners who help us run our business — payment gateways (Stripe, PayPal), shipping carriers (FedEx, UPS, DHL), website hosting (AWS, Shopify), email marketing platforms, and fraud detection services. They are contractually bound to protect your data and use it only for the services we request.

  • Parts Manufacturers/Suppliers: If a part must be dropshipped directly or a warranty claim requires sharing minimal information (e.g., VIN, part number, order date) to validate coverage.

  • Legal & Compliance: When required by law, court order, or to protect our rights, property, or safety, and that of our customers or the public.

  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred as a business asset. You will be notified via email and/or a prominent notice on our site of any change in ownership.

5. International Data Transfers

Our website is operated primarily from Kansas City, Missouri , but some of our service providers may be located in other countries. If your data is transferred to a country without an adequacy decision, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) approved by the European Commission, or rely on providers certified under the EU-US Data Privacy Framework where applicable. Your data remains protected to the standard described in this policy.

6. Cookies & Tracking Technologies

We use cookies and similar technologies (pixels, local storage) to make our site function properly and improve your experience.

Types of Cookies We Use:

  • Essential Cookies: Necessary for the website to work (e.g., keeping items in your cart, secure login).

  • Performance & Analytics Cookies: Help us understand how visitors interact with our site (Google Analytics, heatmaps). All data is anonymized or pseudonymized.

  • Functionality Cookies: Remember your preferences, like saved vehicle profiles or language selection.

  • Marketing Cookies: Used to show you relevant Ford parts ads on other platforms, or to measure the effectiveness of our campaigns.

Upon your first visit, you are presented with a cookie consent banner that allows you to accept or customize non-essential cookies. You can change your preferences at any time through the “Cookie Settings” link in our website footer, or by adjusting your browser settings. Note that disabling essential cookies may affect site functionality.

7. Data Security

We implement industry-standard technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These include:

  • Full-site SSL/TLS encryption (HTTPS).

  • Secure, encrypted payment processing (PCI DSS Level 1 compliant gateways).

  • Regular malware scanning and security patching.

  • Role-based access controls — our employees only see the data needed to perform their specific job.

  • Encrypted backups stored in secure facilities.

While no method of transmission over the Internet is 100% secure, we strive to protect your information to the highest standard.

8. Data Retention

We keep your personal data only as long as necessary for the purposes outlined above:

  • Order Data: 7 years (for tax and legal warranty obligations).

  • Account Data: As long as your account is active. If inactive for 3 years, we will reach out before deleting.

  • Marketing Preferences: Indefinitely until you unsubscribe, after which your contact details are moved to a suppression list to ensure you are not re-contacted.

  • Vehicle VIN Data: Retained for 1 year after your last purchase to assist with future parts lookups, then anonymized.

  • Analytics Data: Typically retained for 26 months in non-personally identifiable form.

After the retention period, your data is securely deleted or anonymized.

9. Your Rights & Choices

Depending on your location, you may have the following rights regarding your personal data:

  • Right to Access: Request a copy of the personal data we hold about you.

  • Right to Rectification: Correct any inaccurate or incomplete information.

  • Right to Erasure (“Right to be Forgotten”): Request deletion of your data, subject to legal retention requirements.

  • Right to Restrict Processing: Under certain conditions, ask us to limit how we use your data.

  • Right to Data Portability: Receive your data in a structured, machine-readable format and transfer it to another controller.

  • Right to Object: Object to processing based on legitimate interests or direct marketing (including profiling related to marketing).

  • Rights Related to Automated Decision-Making: We do not engage in such activities.

  • Right to Withdraw Consent: If processing is based on consent, you can withdraw it at any time.

Exercising Your Rights:
To make a request, email us with the subject line “Privacy Request.” We will verify your identity before processing any request and will respond within 30 days (or as legally required). We will never discriminate against you for exercising your privacy rights.

If you are in the EEA and feel we have not addressed your concern, you have the right to lodge a complaint with your local supervisory authority.

10. Children’s Privacy

Our website is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us with data, please contact us immediately so we can remove it.

11. Third-Party Links

Our site may contain links to manufacturers’ websites, automotive forums, or other partners. We are not responsible for the privacy practices of those sites and encourage you to review their policies.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal obligations. When we do, the “Last Updated” date at the top of this page will be revised. If the changes are material, we will notify you by email or a prominent notice on our site prior to the change becoming effective.